Behavior Gap Newsletter

Behavior Gap Newsletter: The Let It Ride Strategy

Last week, rumors surfaced that Facebook offeredto pay $3 billion for Snapchat, a photo-sharing service. Google supposedly exceeded Facebook’s offer. Snapchat’s founders turned down both suitors. At the same time, a separate discussion started about Instagram’s decision to accept Facebook’s $1 billion buyout in 2012. If Snapchat is worth at least $3 billion, what if […]