Behavior Gap Newsletter Behavior Gap Sketches

Cover to Cover: The Long Haul

by Carl on June 8, 2009

times_economytunnel“If America’s economic landscape seems suddenly alien and hostile to many citizens, there is good reason: they have never seen anything like it. Nothing in memory has prepared consumers for such turbulent, epochal change, the sort of upheaval that happens once in 50 years…The current slump already ranks as the longest period of sustained weakness since the Great Depression.

“That was the last time the economy staggered under as many “structural” burdens, as opposed to the familiar ‘cyclical’ problems that create temporary recessions once or twice a decade. The structural faults…represent once-in-a-lifetime dislocations that will take years to work out. Among them: the job drought, the debt hangover, the defense-industry contraction, the savings and loan collapse, the real estate depression, the health-care cost explosion and the runaway federal deficit…One major obstacle to efficiency remains: a runaway U.S. health-care system, whose costs are rising at the rate of more than 9% a year and today stand at $2,500 a person, more than twice the level of most of the world’s industrialized economies…

“One legacy…simply needs time to work itself out: the debt hangover. The initial stages were painful, wiping out both borrowers and lenders. Bank regulators clamped down on lenders, while borrowers either swore off the credit habit or were deemed bad risks. The result was a credit crunch that has severely hurt businesses, especially small ones. Among the 8 million such companies in the U.S., failures are running at the rate of 240 a day…

“Consumers are finally beginning to swear off the habit as well…The debt-cutting trend is bad for retail sales in the short run but bodes well for the mid-1990s. Most committed to saving are baby boomers, who want to save money for their children’s education and for retirement. ‘Debt is a dirty word for consumers now,’ says Robert McKinley, president of Ram Research Corp., which tracks credit-card use. Consumers are unlikely to change their penurious ways until they feel that their debts have reached comfortable levels and their jobs are secure. ‘Consumers are reacting very rationally to the kind of situation they are confronted with,’ says Gail Fosler, chief economist for the Conference Board, a business-research group.

“The real estate bust has added to the insecurity, since many people who urgently bought homes during the run-up…now find their equity shriveled. In July the median price of a new home in the U.S. fell 7.9%, to $115,000, from $124,900 in June. Low inflation has almost completely removed the urgency to dash out and buy a house before the price goes up.” —Time, 9.28.92

Does any of the above sound familiar? Seventeen years ago we were worried about the SAME things that are weighing us down today—debt, jobs, housing prices, retirement, etc. Based on what came after 1992, doesn’t history demonstrate that our current situation shall pass, too? I don’t mean to downplay the serious economic challenges we face, but rather wish to put into perspective that we have overcome similar challenges before, increasing the odds that we can do so again.

{ 7 comments }

Tim June 9, 2009 at 5:44 am

As a 22 year-old who wasn't old enough to remember much about this stuff when it happened, I absolutely love it when you post these old news stories.

It proves to me how foolish people are when they make claims such as, “[insert principle here] is dead! It's a different ballgame this time!”

Please keep them coming.

Tim June 9, 2009 at 7:44 am

As a 22 year-old who wasn't old enough to remember much about this stuff when it happened, I absolutely love it when you post these old news stories.

It proves to me how foolish people are when they make claims such as, “[insert principle here] is dead! It's a different ballgame this time!”

Please keep them coming.

Adam Soudure June 10, 2009 at 3:51 am

Carl, that is fantastic, thank you for posting it. It's so easy to lose sight of the bigger picture at times like this. It's also rather amusing that time and time again we (fed by the media) proclaim ridiculous things like:

- This boom/bust is different
- Things will never be the same
- The game has changed forever
- We'll never have another downturn or things will never get better

Our memories are so short, are they not? I had to look at the date of the quote to check that I wasn't reading Time from last week. It also pretty funny that we are in the same territory as the last big recession. Last time it was the S&L's, this time it's investment banking.

Adam Soudure June 10, 2009 at 5:51 am

Carl, that is fantastic, thank you for posting it. It's so easy to lose sight of the bigger picture at times like this. It's also rather amusing that time and time again we (fed by the media) proclaim ridiculous things like:

- This boom/bust is different
- Things will never be the same
- The game has changed forever
- We'll never have another downturn or things will never get better

Our memories are so short, are they not? I had to look at the date of the quote to check that I wasn't reading Time from last week. It also pretty funny that we are in the same territory as the last big recession. Last time it was the S&L's, this time it's investment banking.

KC June 10, 2009 at 1:57 pm

Interestingly here in UK a comedian was reflecting on how old gags from the 70's and 80's could easily be applied to the current broo-haha that's gripping our Parliamentary scandals at the moment.

Also the French say “Plus ca change…” – the more things change, the more they stay the same, which echoes one of the key points in your article.

One thing that could really “throw a wrench in the works” and far more fundamentally adversely affect the markets in ways which are not reminiscent of the recent past, is if the anticipated global flu pandemic comes to pass. The fallout of loss of people, on top of the loss of trillions will more fundamentally alter the world.

For those of you who know a good place to stay while pandemic flu is sweeping through the US, I have some ideas for ways to profit when the pandemic starts, and suggestions for stocks to buy and sell short on this blog-post:

http://www.shareyournumber.org/profiles/blogs/f...

Hopefully you will survive to spend the inevitable profits.

KC June 10, 2009 at 3:57 pm

Interestingly here in UK a comedian was reflecting on how old gags from the 70's and 80's could easily be applied to the current broo-haha that's gripping our Parliamentary scandals at the moment.

Also the French say “Plus ca change…” – the more things change, the more they stay the same, which echoes one of the key points in your article.

One thing that could really “throw a wrench in the works” and far more fundamentally adversely affect the markets in ways which are not reminiscent of the recent past, is if the anticipated global flu pandemic comes to pass. The fallout of loss of people, on top of the loss of trillions will more fundamentally alter the world.

For those of you who know a good place to stay while pandemic flu is sweeping through the US, I have some ideas for ways to profit when the pandemic starts, and suggestions for stocks to buy and sell short on this blog-post:

http://www.shareyournumber.org/profiles/blogs/f...

Hopefully you will survive to spend the inevitable profits.

KC June 10, 2009 at 8:57 pm

Interestingly here in UK a comedian was reflecting on how old gags from the 70's and 80's could easily be applied to the current broo-haha that's gripping our Parliamentary scandals at the moment.

Also the French say “Plus ca change…” – the more things change, the more they stay the same, which echoes one of the key points in your article.

One thing that could really “throw a wrench in the works” and far more fundamentally adversely affect the markets in ways which are not reminiscent of the recent past, is if the anticipated global flu pandemic comes to pass. The fallout of loss of people, on top of the loss of trillions will more fundamentally alter the world.

For those of you who know a good place to stay while pandemic flu is sweeping through the US, I have some ideas for ways to profit when the pandemic starts, and suggestions for stocks to buy and sell short on this blog-post:

http://www.shareyournumber.org/profiles/blogs/f...

Hopefully you will survive to spend the inevitable profits.

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