how to use behavior gap

Knowledge is power, and we believe it’s time to make sure the conversations and ideas we’ve shared at Behavior Gap spread as far as possible. To that end, we’re throwing open the doors at Behavior Gap. So how can you use it?

1. You can excerpt any content (e.g., blog posts, white papers, audio, and sketches) and use it in newsletters, on your website, and in other materials as long as you link back or list Behavior Gap for attribution. If you wish to use content in its entirety, we also request that you list Carl Richards as the author.
2. We also require that you subscribe to the ideals held by the Secret Society of Real Financial Planners.
3. You cannot use the content at Behavior Gap for financial gain. For example, while it’s acceptable to use content in a free newsletter for your clients, you cannot use Behavior Gap content in subscription materials.
4. If we discover that you’ve elected to not follow the guidelines we’ve outlined, you’ll be asked to remove any Behavior Gap content from your website.

You can use the search box to the left to discover blog posts, and you’ll find PDF versions of the white papers in the lab, along with links to some of Carl’s sketches. We’ll also make available presentations and other materials for your use.

If you have any questions that we haven’t answers here about how you can use Behavior Gap, or want something customized specifically for your use, please email britt{at}behaviorgap.com.