Behavior Gap Newsletter Behavior Gap Sketches

Identity Crisis

by Carl on January 29, 2009

For years, I’ve struggled with what to call myself…wealth manager, financial advisor, Family CFO, etc., but what I really am is a financial planner. I think it’s time to take that name back from individuals who are focused on selling a product instead of advocating a process.

{ 1 comment }

Russ January 29, 2009 at 2:02 pm

Thought you might be interested in this: http://www.kitces.com/blog/index.php?/archives/36-State-Farm-backs-away-from-CFP-designation.html

Seemed fitting after listening to your audio post

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