Over the years, I have been a huge fan of Hugh Macleod’s. His work has provided
the inspiration for a lot of what we are doing. And while it would be
a stretch to call what we do here “art,” this post got me
thinking about how we now have a lot people using what we create.

We have “users!”

People are using the Behavior Gap to start conversations all over the
place.

Over time, we’ve seen Behavior Gap t-shirts show up in videos online and in
pictures.

There are discussions on LinkedIn and Twitter.

The sketches have shown up on a series of note cards, in presentations
given to hundreds of people, on the back of business cards, and even as
wallpaper on someone’s computer.

Our white papers are being shared by Real Financial Planners all over
the country and passed among interested friends and family.

While this is all very humbling, I also realize that it is not about me.

It is about CHANGE!

The common theme among Behavior Gap users is that they want to change
the way people think about financial planning & investing.

They are using our stuff to be agents of change!

To make change even easier, we’ve put together an official, How to Use Behavior Gap policy so you know exactly how you can use Behavior Gap content. In most cases, you won’t even need to contact us if you want to use anything on Behavior Gap. If you have used any of our stuff to make a change (or have an idea for how we can) I would love to hear it. Send me an email.

Thanks for taking me along for the ride!