Over the years, I have been a huge fan of Hugh Macleod’s. His work has provided
the inspiration for a lot of what we are doing. And while it would be
a stretch to call what we do here “art,” this post got me
thinking about how we now have a lot people using what we create.
We have “users!”
People are using the Behavior Gap to start conversations all over the
place.
Over time, we’ve seen Behavior Gap t-shirts show up in videos online and in
pictures.
There are discussions on LinkedIn and Twitter.
The sketches have shown up on a series of note cards, in presentations
given to hundreds of people, on the back of business cards, and even as
wallpaper on someone’s computer.
Our white papers are being shared by Real Financial Planners all over
the country and passed among interested friends and family.
While this is all very humbling, I also realize that it is not about me.
It is about CHANGE!
The common theme among Behavior Gap users is that they want to change
the way people think about financial planning & investing.
They are using our stuff to be agents of change!
To make change even easier, we’ve put together an official, How to Use Behavior Gap policy so you know exactly how you can use Behavior Gap content. In most cases, you won’t even need to contact us if you want to use anything on Behavior Gap. If you have used any of our stuff to make a change (or have an idea for how we can) I would love to hear it. Send me an email.
Thanks for taking me along for the ride!
{ 2 comments }
I read this at the link:
If you are a member of the SSofRFP let me know.
I sorta am and I sorta am not.
My background is in journalism. I don't even particularly like talking about investing (I was forced to learn about investing when some abusive posters invaded a discussion-board community I founded and I had to learn some stuff to protect the community). I certainly don't think of myself as a financial guru. I am a reporter. I'm proud of it. That's plenty good enough for me. I don't possess any desire to be known as something “more” than that.
But I have a podcast at my site entitled “I Know More About Investing than John Bogle (and You Can Too!).” That title sums up what I think about where The Stock-Selling Industry stands today. I agree with the claim made at the link that marketers seeking short-term gain messed things up and the financial-advice field has been done great harm as a result. Bogle is a hero of mine, but the sad reality is that Bogle is one of the ones who has messed up.
There are lots of good and smart people in the financial advice field. But they have let themselves and their industry be damaged in very serious ways by an excessive concern with making a quick buck. It's very sad and it's a very big story and there are very few middle-class investors who have any idea how bad things are.
I like the community tone of the words put forward in this post and in the post at the link. The internet empowers us to create communities to bring about change. Change is needed here. Very, very, very, badly.
Rob
I read this at the link:
If you are a member of the SSofRFP let me know.
I sorta am and I sorta am not.
My background is in journalism. I don't even particularly like talking about investing (I was forced to learn about investing when some abusive posters invaded a discussion-board community I founded and I had to learn some stuff to protect the community). I certainly don't think of myself as a financial guru. I am a reporter. I'm proud of it. That's plenty good enough for me. I don't possess any desire to be known as something “more” than that.
But I have a podcast at my site entitled “I Know More About Investing than John Bogle (and You Can Too!).” That title sums up what I think about where The Stock-Selling Industry stands today. I agree with the claim made at the link that marketers seeking short-term gain messed things up and the financial-advice field has been done great harm as a result. Bogle is a hero of mine, but the sad reality is that Bogle is one of the ones who has messed up.
There are lots of good and smart people in the financial advice field. But they have let themselves and their industry be damaged in very serious ways by an excessive concern with making a quick buck. It's very sad and it's a very big story and there are very few middle-class investors who have any idea how bad things are.
I like the community tone of the words put forward in this post and in the post at the link. The internet empowers us to create communities to bring about change. Change is needed here. Very, very, very, badly.
Rob
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