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	<title>Comments on: Process Versus Product</title>
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	<description>Exploring the relationship between people and their money.</description>
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		<title>By: Russ Thornton</title>
		<link>http://www.behaviorgap.com/process-versus-product/comment-page-1/#comment-973</link>
		<dc:creator>Russ Thornton</dc:creator>
		<pubDate>Thu, 16 Apr 2009 21:08:47 +0000</pubDate>
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		<description>A product sold outside the context of a plan or strategy is simply a commodity.  This is true whether you&#039;re talking about widgets or variable annuities.  The plan and process is what gives the product it&#039;s meaning to the buyer.&lt;br&gt;&lt;br&gt;Unfortunately, Wall St. is one big product sales machine.  In fact, when I worked at Merrill Lynch, my regulatory licenses were really just a license to sell stuff to people.&lt;br&gt;&lt;br&gt;I know a lot of former associates that give a lot of lip service to planning and process, but when it comes right down to it, they&#039;re really just trying to sell you something.&lt;br&gt;&lt;br&gt;There are lots of honest people working at Wall St. firms.  Unfortunately, they seem to be the exception and not the rule, in my experience.&lt;br&gt;&lt;br&gt;Great message, Carl.</description>
		<content:encoded><![CDATA[<p>A product sold outside the context of a plan or strategy is simply a commodity.  This is true whether you&#39;re talking about widgets or variable annuities.  The plan and process is what gives the product it&#39;s meaning to the buyer.</p>
<p>Unfortunately, Wall St. is one big product sales machine.  In fact, when I worked at Merrill Lynch, my regulatory licenses were really just a license to sell stuff to people.</p>
<p>I know a lot of former associates that give a lot of lip service to planning and process, but when it comes right down to it, they&#39;re really just trying to sell you something.</p>
<p>There are lots of honest people working at Wall St. firms.  Unfortunately, they seem to be the exception and not the rule, in my experience.</p>
<p>Great message, Carl.</p>
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		<title>By: ChadCastle</title>
		<link>http://www.behaviorgap.com/process-versus-product/comment-page-1/#comment-972</link>
		<dc:creator>ChadCastle</dc:creator>
		<pubDate>Thu, 16 Apr 2009 19:42:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.behaviorgap.com/?p=955#comment-972</guid>
		<description>Carl,&lt;br&gt;Thank you for this great post.  I see the product vs. process work its way out every day in my office.  It is interesting that the &quot;product&quot; part of the dicussion has become some oversold that when prospects come to my office they often ask early on in our initial meeting what &quot;products&quot; I have to offer and why or how my &quot;products&quot; are different from the competition.&lt;br&gt;Chad Castle</description>
		<content:encoded><![CDATA[<p>Carl,<br />Thank you for this great post.  I see the product vs. process work its way out every day in my office.  It is interesting that the &#8220;product&#8221; part of the dicussion has become some oversold that when prospects come to my office they often ask early on in our initial meeting what &#8220;products&#8221; I have to offer and why or how my &#8220;products&#8221; are different from the competition.<br />Chad Castle</p>
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	<item>
		<title>By: rthornton</title>
		<link>http://www.behaviorgap.com/process-versus-product/comment-page-1/#comment-251</link>
		<dc:creator>rthornton</dc:creator>
		<pubDate>Thu, 16 Apr 2009 16:08:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.behaviorgap.com/?p=955#comment-251</guid>
		<description>A product sold outside the context of a plan or strategy is simply a commodity.  This is true whether you&#039;re talking about widgets or variable annuities.  The plan and process is what gives the product it&#039;s meaning to the buyer.&lt;br&gt;&lt;br&gt;Unfortunately, Wall St. is one big product sales machine.  In fact, when I worked at Merrill Lynch, my regulatory licenses were really just a license to sell stuff to people.&lt;br&gt;&lt;br&gt;I know a lot of former associates that give a lot of lip service to planning and process, but when it comes right down to it, they&#039;re really just trying to sell you something.&lt;br&gt;&lt;br&gt;There are lots of honest people working at Wall St. firms.  Unfortunately, they seem to be the exception and not the rule, in my experience.&lt;br&gt;&lt;br&gt;Great message, Carl.</description>
		<content:encoded><![CDATA[<p>A product sold outside the context of a plan or strategy is simply a commodity.  This is true whether you&#39;re talking about widgets or variable annuities.  The plan and process is what gives the product it&#39;s meaning to the buyer.</p>
<p>Unfortunately, Wall St. is one big product sales machine.  In fact, when I worked at Merrill Lynch, my regulatory licenses were really just a license to sell stuff to people.</p>
<p>I know a lot of former associates that give a lot of lip service to planning and process, but when it comes right down to it, they&#39;re really just trying to sell you something.</p>
<p>There are lots of honest people working at Wall St. firms.  Unfortunately, they seem to be the exception and not the rule, in my experience.</p>
<p>Great message, Carl.</p>
]]></content:encoded>
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	<item>
		<title>By: Chad Castle</title>
		<link>http://www.behaviorgap.com/process-versus-product/comment-page-1/#comment-250</link>
		<dc:creator>Chad Castle</dc:creator>
		<pubDate>Thu, 16 Apr 2009 14:42:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.behaviorgap.com/?p=955#comment-250</guid>
		<description>Carl,&lt;br&gt;Thank you for this great post.  I see the product vs. process work its way out every day in my office.  It is interesting that the &quot;product&quot; part of the dicussion has become some oversold that when prospects come to my office they often ask early on in our initial meeting what &quot;products&quot; I have to offer and why or how my &quot;products&quot; are different from the competition.&lt;br&gt;Chad Castle</description>
		<content:encoded><![CDATA[<p>Carl,<br />Thank you for this great post.  I see the product vs. process work its way out every day in my office.  It is interesting that the &#8220;product&#8221; part of the dicussion has become some oversold that when prospects come to my office they often ask early on in our initial meeting what &#8220;products&#8221; I have to offer and why or how my &#8220;products&#8221; are different from the competition.<br />Chad Castle</p>
]]></content:encoded>
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	<item>
		<title>By: rthornton</title>
		<link>http://www.behaviorgap.com/process-versus-product/comment-page-1/#comment-336</link>
		<dc:creator>rthornton</dc:creator>
		<pubDate>Thu, 16 Apr 2009 14:08:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.behaviorgap.com/?p=955#comment-336</guid>
		<description>A product sold outside the context of a plan or strategy is simply a commodity.  This is true whether you&#039;re talking about widgets or variable annuities.  The plan and process is what gives the product it&#039;s meaning to the buyer.&lt;br&gt;&lt;br&gt;Unfortunately, Wall St. is one big product sales machine.  In fact, when I worked at Merrill Lynch, my regulatory licenses were really just a license to sell stuff to people.&lt;br&gt;&lt;br&gt;I know a lot of former associates that give a lot of lip service to planning and process, but when it comes right down to it, they&#039;re really just trying to sell you something.&lt;br&gt;&lt;br&gt;There are lots of honest people working at Wall St. firms.  Unfortunately, they seem to be the exception and not the rule, in my experience.&lt;br&gt;&lt;br&gt;Great message, Carl.</description>
		<content:encoded><![CDATA[<p>A product sold outside the context of a plan or strategy is simply a commodity.  This is true whether you&#39;re talking about widgets or variable annuities.  The plan and process is what gives the product it&#39;s meaning to the buyer.</p>
<p>Unfortunately, Wall St. is one big product sales machine.  In fact, when I worked at Merrill Lynch, my regulatory licenses were really just a license to sell stuff to people.</p>
<p>I know a lot of former associates that give a lot of lip service to planning and process, but when it comes right down to it, they&#39;re really just trying to sell you something.</p>
<p>There are lots of honest people working at Wall St. firms.  Unfortunately, they seem to be the exception and not the rule, in my experience.</p>
<p>Great message, Carl.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: ChadCastle</title>
		<link>http://www.behaviorgap.com/process-versus-product/comment-page-1/#comment-335</link>
		<dc:creator>ChadCastle</dc:creator>
		<pubDate>Thu, 16 Apr 2009 12:42:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.behaviorgap.com/?p=955#comment-335</guid>
		<description>Carl,&lt;br&gt;Thank you for this great post.  I see the product vs. process work its way out every day in my office.  It is interesting that the &quot;product&quot; part of the dicussion has become some oversold that when prospects come to my office they often ask early on in our initial meeting what &quot;products&quot; I have to offer and why or how my &quot;products&quot; are different from the competition.&lt;br&gt;Chad Castle</description>
		<content:encoded><![CDATA[<p>Carl,<br />Thank you for this great post.  I see the product vs. process work its way out every day in my office.  It is interesting that the &#8220;product&#8221; part of the dicussion has become some oversold that when prospects come to my office they often ask early on in our initial meeting what &#8220;products&#8221; I have to offer and why or how my &#8220;products&#8221; are different from the competition.<br />Chad Castle</p>
]]></content:encoded>
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	<item>
		<title>By: ObliviousInvestor</title>
		<link>http://www.behaviorgap.com/process-versus-product/comment-page-1/#comment-249</link>
		<dc:creator>ObliviousInvestor</dc:creator>
		<pubDate>Thu, 16 Apr 2009 02:42:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.behaviorgap.com/?p=955#comment-249</guid>
		<description>&quot;Investment success is about having a disciplined process...and sticking with that process. The product is really sort of the last step and, quite honestly, it&#039;s the least important step.&quot;&lt;br&gt;&lt;br&gt;*nodding emphatically as I watch this*</description>
		<content:encoded><![CDATA[<p>&#8220;Investment success is about having a disciplined process&#8230;and sticking with that process. The product is really sort of the last step and, quite honestly, it&#39;s the least important step.&#8221;</p>
<p>*nodding emphatically as I watch this*</p>
]]></content:encoded>
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	<item>
		<title>By: Damon</title>
		<link>http://www.behaviorgap.com/process-versus-product/comment-page-1/#comment-248</link>
		<dc:creator>Damon</dc:creator>
		<pubDate>Thu, 16 Apr 2009 02:39:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.behaviorgap.com/?p=955#comment-248</guid>
		<description>Bravo!</description>
		<content:encoded><![CDATA[<p>Bravo!</p>
]]></content:encoded>
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		<title>By: Tom S</title>
		<link>http://www.behaviorgap.com/process-versus-product/comment-page-1/#comment-247</link>
		<dc:creator>Tom S</dc:creator>
		<pubDate>Thu, 16 Apr 2009 01:36:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.behaviorgap.com/?p=955#comment-247</guid>
		<description>Where is the vid?</description>
		<content:encoded><![CDATA[<p>Where is the vid?</p>
]]></content:encoded>
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		<title>By: ObliviousInvestor</title>
		<link>http://www.behaviorgap.com/process-versus-product/comment-page-1/#comment-334</link>
		<dc:creator>ObliviousInvestor</dc:creator>
		<pubDate>Thu, 16 Apr 2009 00:42:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.behaviorgap.com/?p=955#comment-334</guid>
		<description>&quot;Investment success is about having a disciplined process...and sticking with that process. The product is really sort of the last step and, quite honestly, it&#039;s the least important step.&quot;&lt;br&gt;&lt;br&gt;*nodding emphatically as I watch this*</description>
		<content:encoded><![CDATA[<p>&#8220;Investment success is about having a disciplined process&#8230;and sticking with that process. The product is really sort of the last step and, quite honestly, it&#39;s the least important step.&#8221;</p>
<p>*nodding emphatically as I watch this*</p>
]]></content:encoded>
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