Let’s say you have recently received $1,000,000 unexpectedly that you have somehow determined should be invested in the stock market for the long-term.
When should you invest it? Should it all go in as soon as you get it [lump sum] or should you space it out over 6-12 months [dollar-cost averaging]?
This is a classic behavioral finance question, and of course it would be easy if you knew where the market was headed, but since we don’t, things quickly get messy.
The industry answer is what I call the Spreadsheet Answer. The argument goes like this: because historically the market goes up, you should invest it all as soon as you have it. Every day you sit on cash, you are losing out on the opportunity [or potential] for the higher returns. This assumes that you plan on leaving the money invested for a very long time and that you are the rare individual that calmly makes rational decisions based on Spreadsheet Answers.
The second and far more reasonable way to look at it is the Sleep-Factor Answer. It is time that we realize unless you see Warren Buffet in the mirror, emotions play a much larger role than we care to admit. We are not rational beings that can live with Spreadsheet Answers. In the real world, real people do not make rational decisions all the time. We feel real pain and fear when we see large declines in our investments. If you recognize that reality, it makes managing your behavior a much more important factor in this decision.
Think about this for a minute: you are sitting there with $1,000,000! Now you have to decide not only how to invest it, you have to decide when…
The risk with investing it all now is that when you face the first decline it will be far more difficult than you think to stay the course. With buy and hold investing, it is not the buy part that is hard, it is the hold. Experience has proven that most of us just want out when things get scary. This is an emotional issue, and throwing more facts at emotion does not work. So to argue that the stock market historically goes up over long periods of time…blah, blah, blah….When you invested $1,000,000, opened your statement, and you have $800,000, all you know is that it is causing you pain and you want the pain to stop.
I am not saying it is smart, but I am saying it normal. Since it is normal, we should plan on it. If we plan on it, we would ease into the market over a period of months to minimize the chance of making the big behavior mistake of buying high and selling low.
[This post was inspired by a question that I addressed for The New York Times.]