Category Archives: Behavior Gap Newsletter


Behavior Gap Newsletter: Are You Chasing Success or Happiness?

For the next few minutes, I want you to focus on the most successful person you know (and yes, it may be you). What makes this individual successful in your mind? Professional accomplishments? Personal wealth? Now, I want you to think of the happiest person you know. Did you come…


Behavior Gap Newsletter: What Do We Really Need?

What if we don’t really need what we think we need? This question came to mind as I read about Professor Jeff Wilson and The Dumpster Project. A dean at Huston-Tillotson University in Austin, Texas, Wilson embarked on an experiment to see if it was possible to live in a…


Behavior Gap Newsletter: Free Trading Isn’t Really Free

Even though we know better, the idea of getting something for “free” remains one of the biggest financial temptations ever created. There’s buy-one-get-one free, free shipping, and free gift with purchase. And now it looks like we’re on our way to free stock trading. Called Robinhood, this new trading service…


Behavior Gap Newsletter: The Power of Reflection

A few weeks ago, I shared with you a study that showed how difficult it is to be alone with our thoughts. In our digital, always-connected world, we’re used to being distracted by something at all times. This expectation can make it very difficult to do the thinking required to…


Behavior Gap Newsletter: Announcing BG Radio

For the last few months, I’ve been working on a new project. Today, it’s finally ready to share with you, and I’m very excited to see what you think. It’s based on a really simple idea: What can we learn from experts in other industries? From the beginning of Behavior…


Behavior Gap Newsletter: Plans Only Work if You Make Them

It was a bad summer for Market Basket, a family-owned supermarket chain in New England. In June, the board, under the direction of Arthur S. Demoulas, ousted CEO Arthur T. Demoulas and fired much of his management team. The decision was so unpopular with employees that thousands walked out and…


Behavior Gap Newsletter: Acting Like We Live in a Casino

If you’ve ever visited a casino, you know they excel at getting you to spend money. But how do they do it? On the question-and-answer website Quora, someone asked: What are the tricks employed by casinos to attract and retain gamblers? The answers aren’t really surprising. Things like triggering the…


Behavior Gap Newsletter: Could You Use a Little Mise-en-Place?

Earlier this summer, I saw a headline that I was sure came from The Onion: “Moms paying pros $1,000 to pack their kids for camp.” Turns out, it wasn’t a joke. Apparently packing for camp is so stressful that it’s necessary to bring in a professional organizer to get the…


Behavior Gap Newsletter: Short-Term Feedback, Long-Term Impact

Like most humans, I tell myself on an almost weekly basis that I’m going to behave better. I’ll eat healthier, exercise more, and go to sleep earlier. I’ll spend less, save more, and ignore financial headlines whenever possible. I’ll also avoid stress, spend less time sitting, and floss every day….