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Behavior Gap Newsletter

Behavior Gap Newsletter: “Just This Once” Isn’t a Reason to Buy

$7.4 billion. That’s how much Americans are expected to spend on Halloween this year. In the big scheme of holiday spending, it’s not that much. After all, it’s projected we’ll spend a total of $600 billion over this holiday season. But I got caught up on the idea of people…

Behavior Gap Newsletter: Playing Small-Ball Investing

Last night the Kansas City Royals claimed their spot in the 2014 World Series. They’ve surprised almost everyone (except maybe themselves) with their record-breaking eight consecutive wins in the postseason. But something else caught my attention this morning when I listened to a report about their success. The commentator referred…

Behavior Gap Newsletter: Are You Chasing Success or Happiness?

For the next few minutes, I want you to focus on the most successful person you know (and yes, it may be you). What makes this individual successful in your mind? Professional accomplishments? Personal wealth? Now, I want you to think of the happiest person you know. Did you come…

Behavior Gap Newsletter: What Do We Really Need?

What if we don’t really need what we think we need? This question came to mind as I read about Professor Jeff Wilson and The Dumpster Project. A dean at Huston-Tillotson University in Austin, Texas, Wilson embarked on an experiment to see if it was possible to live in a…

Behavior Gap Newsletter: Free Trading Isn’t Really Free

Even though we know better, the idea of getting something for “free” remains one of the biggest financial temptations ever created. There’s buy-one-get-one free, free shipping, and free gift with purchase. And now it looks like we’re on our way to free stock trading. Called Robinhood, this new trading service…

Behavior Gap Newsletter: The Power of Reflection

A few weeks ago, I shared with you a study that showed how difficult it is to be alone with our thoughts. In our digital, always-connected world, we’re used to being distracted by something at all times. This expectation can make it very difficult to do the thinking required to…

Behavior Gap Newsletter: Announcing BG Radio

For the last few months, I’ve been working on a new project. Today, it’s finally ready to share with you, and I’m very excited to see what you think. It’s based on a really simple idea: What can we learn from experts in other industries? From the beginning of Behavior…