carlrichardsAfter more than 10 years working in the brokerage industry, Carl Richards, a CERTIFIED FINANCIAL PLANNER™, formed Prasada Capital Management (previously Clearwater Asset Management). The fee-only Prasada serves like-minded individuals and families that share two objectives: to not lose money and to enjoy their lives. You can contact Carl by email, carl{at}prasadacapital{dot]com,  or by phone, 888.424.0466.

In addition to encouraging smart financial behavior, Carl also explores how our relationship with money impacts the quality of our lives at For people interested in keeping up to speed with interesting financial news, Carl publishes a Behavior Gap newsletter via email. Carl’s knowledge and expertise has led to a contributor role on the New York Times, Morningstar’s Advisor blog, publication in Financial Planning, and speaking engagements, including fi360. Carl received a Bachelor of Science degree in Finance from the University of Utah.

The CFP® Difference

While anyone may call himself or herself a “financial planner,” only individuals who complete the certification and renewal requirements of the CFP Board can call themselves a CERTIFIED FINANCIAL PLANNER™. To become a CFP®, Carl met the following requirements:

  • Education: Carl received a Bachelor of Science degree in Finance from the University of Utah.
  • Examination: Carl passed a comprehensive two-day, 10-hour CFP® Certification Examination. He had to demonstrate a thorough knowledge of the financial planning process, tax planning, employee benefits and retirement planning, estate planning, investment management and insurance.
  • Experience: CFP® professionals must have three years minimum experience in the financial planning process prior to earning the right to use the CFP® certification marks. Carl has over 15 years of experience.
  • Ethics: To maintain certification, Carl agrees to abide by a strict code of professional conduct, known as CFP Board’s Code of Ethics and Professional Responsibility, that sets forth their ethical responsibilities to the public, clients, and employers. The CFP Board also performed a background check on Carl during this process, and he disclosed any investigations or legal proceedings related to his professional or business conduct.