Time as a Valuable Resource
Time isn’t free.

The Valuable Currency of Time

How do you “spend” your time?

Because make no mistake, time is a currency. There is a cost to how you spend it. The cost might be a trade-off, like choosing one activity over another, but don’t fool yourself into thinking that this is a free exchange.

This is why I have never understood it when people ask, “How do you spend your free time?” Time isn’t free. As a valuable, nonrenewable resource, it’s actually quite expensive.

Setting the “free” part aside, it’s important to remember that having the option to think about how you spend your time is a luxury many people can’t afford. All their time is already spent. For some, time is allocated, from birth through the rest of their lives, to work and survival.

All of this leads to a simple reminder: Spend your time wisely.

This column originally appeared at the New York Times on January 18, 2017.

Over 20K Subscribers Love the Behavior Gap Newsletter

With a +30% open rate, you know it's gotta be good.

Get the best of Behavior Gap delivered straight to your inbox.